Company Signs Directors Robert Latorre and Gustavo Fiorenza (Gaz)
for Regional Commercial Representation
Raleigh, North Carolina—February 16, 2005—Red Truck Films, one of the Southeast region’s top commercial production companies, just got even better. The company has signed nationally-renowned directors Robert Latorre and Gustavo Fiorenza (Gaz) to exclusive representation in the Southeast. The duo joins Red Truck’s strong core group of directors to create a formidable roster servicing local agencies and others interested in shooting in the area.
Based in Raleigh, North Carolina, Red Truck Films is a TV commercial production company that represents directors from around the country to advertising agencies in the southeast region, and reaching into the northeast and Midwest. Its diverse roster of directors displays expertise in storytelling, comedy, food/tabletop, slice-of- life, image and documentary style spots.
“ Red Truck Films strives to be the premier production company in the Southeast,” says Red Truck Films Executive Producer, Amy Diamond. “Forming of strategic relationships helps us to reach beyond our own boundaries, expand into larger markets and attract more work to our region. The talent that all of our directors bring enable us to achieve that goal.”
Robert Latorre
Fresh off the much-lauded Super Bowl spot for Diana Pearl starring Mike Ditka, William “The Refrigerator” Perry, Jim McMahon and Dennis Rodman, Robert Latorre has taken the commercial world by storm since moving from commercial food photography and tabletop to live-action directing. He has turned 28 years as an award-winning professional photographer into an equally-successful career as a commercial director known for his unique dramatic lighting, directorial approach and extensive work with celebrities. ADWEEK has twice chosen Latorre as Commercial Film Director of the Year and Creative All-Star Photographer.
In 1995, Latorre, became fascinated with the frozen moment and ways to capture this distinctive look for commercials. He set out to do what no one had done before and created the effect known as The Big Freeze by configuring over 700 still cameras in the world’s largest camera-array system. The technology won him the acclaimed Clio Award for Special Effects and an Emmy Award nomination. Currently there are five working Big Freeze systems in London, South Africa, the United States and Canada.
Gaz
Born in Buenos Aires, Argentina, Gustavo Fiorenza is a commercial and music video director who is considered one of the most valuable talents in Latin American advertising. Known as Gaz, he is especially well known for his impeccable and sharp art direction. He has directed spots for clients such as Pantene, Intel, Procter & Gamble, Bellsouth, Colgate, Pond’s, UNICEF, Head& Shoulders, among others. He recently completed a general-market series of Pert Plus spots from Leo Burnett/Chicago.
Gaz’s work with the up-and-coming musical group La Ley (Polygram), for whom he filmed three music videos, received a Best Video of the Year nomination from MTV Latin America and Best Video Award from The Association of Entertainment Journalists. His video, "Despiértame" (Wake Me Up), by the young singer, Nicole, garnered the MTV Video Award for Best Female Artist. Gaz has also been awarded a Cannes Silver Lion for "Doble" (Double), a Bellsouth spot; First Prize at the Prague Festival for "Mañana" (Tomorrow).
Red Truck Films is a division of Trailblazer Studios. For more information about these and other Red Truck Films directors, please visit the website at
www.RedTruckFilms.com
