Raleigh, North Carolina—February 9, 2006—Blazing Music + Sound has completed an original song for current national :60 and :30 spots for Littermaid’s new Mega Self-Cleaning Litter Box.  The spot depicts a man and his cat in various humorous scenarios: shopping at a fish market, riding in the car, enjoying a movie together, all to the accompaniment of a playful, Randy Newman-inspired “my buddy and me” themed tune.
 
Director Bob Costabile of Loyalty Films penned the lyrics while Blazing composers Eric Johnson and Aaron Keane wrote the musical arrangements and tapped the talents of vocalist Craig Woolard (The Embers and The Craig Woolard Band) and drummer Jon Wurster (Superchunk).

“It’s a great, really effective tune,” says Loyalty Films executive producer Bob Nastasi.  “Blazing Music + Sound is extremely talented and doesn’t waste any time.  You give them the parameters of the composition and they come back with extraordinary things.  And their producers are very flexible and don’t shun my input; they consider your creative contributions, take as much information from you as they can and execute the music brilliantly.  It’s so easy to work with them.”

Composer Eric Johnson notes that the company’s “biggest competition these days is licensed music” which often “doesn’t have near the impact of an original piece.  A lot of times people have a particular personal association with previously-recorded music.  New, original music means all-new associations.  It can be more powerful than licensed music, custom-tailored to the spot, guaranteed to be in sync, and less expensive.”  

Blazing Music + Sound’s senior engineers Aaron Keane and Willie Elias recorded the music, created the sound design and performed the mix using Digidesign Pro Tools HD systems. Red Truck Films shot the spots, and Serious Robots provided post production.  Both are sister boutiques of Blazing Music + Sound.

“It was great to be able to have a song that said exactly what we wanted, when we wanted, and at the exact tempo we wanted,” says Bob Costabile. “This made editing much easier.  Blazing’s song is extremely catchy, and we don’t have to worry that viewers will have other memories attached to it that have nothing to do with our client’s product.”
 
Blazing Music + Sound provides all aspects of music and sound production, including original music composition, voiceover recording, and sound design.  Its clients include Sony Ericsson, IBM, McKinney (for Audi, Travelocity, Lands End, NASDAQ), and Rockett Burkhead & Winslow.  For more information, call 919-645-6620 or visit their website at www.blazingmusicsound.com.
 
CREDITS
Director: Bob Costabile (Loyalty Films)
Executive Producer: Bob Nastasi (Loyalty Films)
 
Production Co. - Red Truck Films
DP: Garye Costner
EP: Jeff Lanter
Producer: Graham Redmond
 
Editorial: Serious Robots
Editor: Joe Wilson
 
Music & Mix: Blazing Music + Sound
Composers: Aaron Keane & Eric Johnson
Sound Design/Mix: Aaron Keane & Willie Elias