Yahoo Brand Studio engaged Trailblazer Studios as its post production partner for a custom branded campaign created in collaboration with Producer/Director Blair Raynor for Yahoo Finance and Amazon Web Services. Together, the teams delivered a premium sports-fintech hero film and companion social assets, with Trailblazer providing media management, MAM storage, remote editorial systems, motion graphics animation, post coordination, sound design, post finishing, and final delivery.
Check out the video and learn more here
Working within a fast-paced branded production environment, Trailblazer Studios partnered closely with Producer/Director Blair Raynor and the Yahoo Brand Studio team throughout the editorial, graphics, color and finishing, supporting an iterative creative review process from ingest through final delivery. The Trailblazer team securely managed ingest, storage, backup, remote editorial infrastructure, preparation of original footage and assets, animation support, remote systems setup and IT support, and online conform, color correction, sound mixing, and delivery optimized for multiple platform specifications – all under one roof.
Creative Scope
The story explores how AWS-powered intelligence is helping transform NFL Draft analysis through data visualizations, expert roundtable discussion, and motion graphics animation.
- 1x 2 min hero film, 2x :15 second preroll, 2x :30 second social assets, optimized for various digital platform sizes and specs.
- Mix of original footage, original animation and custom graphics.
- One-day, three-camera production shoot in Los Angeles, California
Services and Support Provided
- In-house coordinator support
- Media Management, MAM Storage, Archiving & Backup solutions
- Remote editorial systems and tech support
- Animation coordination and creation
- Avid Online Conform and Premiere Color grading
- Dialogue editing, sound design, sound mixing
- Remote mix and color reviews
- Final Deliverables and QC Process
Tech
- Avid Nexis Storage and NAS workspace
- Cameras: Sony FS7 mkii
- Shooting Specs: S-log, 23.98 fps
Editorial LUT Applied: Cine709 - 1 individual editor using a Remote System running Premiere, After Effects
- 1 individual editor/animator using a Remote System running Premiere, After Effects
- 24/7 tech support
Trailblazer’s Executive Producer, Ashley Faison, served as Yahoo Brand Studio’s primary point of contact, ensuring clear communication and seamless coordination throughout every stage of post production. Close collaboration and communication between Trailblazer Studios, Producer/Director Blair Raynor, and Yahoo Brand Studio enabled the project to meet its creative objectives while staying on schedule and within budget.
